New Construction
New Construction Services
Realty Concepts has offered subdivision management and land acquisition services for builders in Fresno and several surrounding cities since 2001. This company has contracted with 4 different local builders to successfully market over 280 new homes and 325 finished or partially finished lots.
The company broker, John Shamshoian and agent Patrick Kelley have developed the subdivision department within Realty Concepts and have offered land development, pre-marketing services (work prior to opening a development) and marketing services (work after a tract opens) for builders along with providing an experienced sales team from agents that are licensed at the company.
At Capistrano Estates I & II, New Sunnyside Estates, Park Places Estates, and Westpointe Estates Realty Concepts assisted the owners of these projects with market research, sales trends, competitive product development and a professional marketing platform. Very few brokerage firms in the San Joaquin Valley area offer subdivision sales and marketing experience for builders like Realty Concepts.
Pre Marketing Services
- Provide top architectural companies that can develop land entitlement services for subdivision maps and approved floor plans for a project,
- Provide builders with a superintendent independent of Realty Concepts that has local building experience to assist the builder with construction management,
- Assist the builder with selecting an experienced sales team for a project from sales agents within the company or hire new agents for the same
- Provide outside companies that offer sales trailers for lease for the preliminary sales center,
- Provide outside companies that offer furnishing services for the project models,
- Create marketing materials like the floor plan rendering, brochures, topo maps and signage with the Realty Concepts design center staff,
- Provide all off-site and site signage along with sign contracts with land owners for the subject project,
- Co-ordinate all preferred lender recommendations and assist with the lender required forms necessary for potential buyer traffic,
- Assist with the establishing all contracts, documents, forms, and disclosures required by the state and local agencies for all sale transactions.
Marketing Services
- Maintain an escrow file for the broker and owner for each sale transaction,
- Provide a Broker Call program which identifies the top brokers in the area and promote the sales material for a tract monthly to all agents,
- Monitor all potential buyers in the Preferred Lender Pipeline. This activity identifies the potential buyers that are currently credit approved and the ones that need credit repair.
- Provide a contingent sales agent for any tract from Realty Concepts that is not one of the sales team that will handle all contingent listing transactions.
- Conduct sales meetings that include the sales manager, sales team, preferred lender and owner. Tracking reports shall be provided for all parties present for buyer traffic, lender pipeline activity, and existing buyer purchase contract to close activity.
Testimonials
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Tracy Norton was an awesome representative of Realty Concepts and realtor!
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- Andy Garcia
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We absolutely loved working with Tracy. She is very knowledgeable and her communication is top notch any time of the day. She made the hassle of selling our home so easy and painless. We definitely recommend her to anyone in the market, buying or selling.
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- henry brambila
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Tracy did a phenomenal job! She was prepared and made the process very straightforward and approachable. It was a pleasure working with her!
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- Elizabeth Vinson
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Tracy kept us updated and informed every step of the way from listing to the selling of our home. She went above and beyond handling some issues that came up after close of escrow. Her experience and knowledge of the real estate business, contracts, and procedures, insured that she answered all of our questions quickly and efficiently
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- Kelly and Sandra Osborne
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Tracy is extremely knowledgeable and a joy to work with. She really helped us find the perfect home. She knows so much about the local area, we were able to depend on her advice throughout the entire process. I highly recommend Tracy!!
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- Stacie
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Tracy was a joy to work with. She was quick to respond to all of mine and my husband's questions and requests. She is extremely knowledgeable when it comes to both selling and purchasing a home. I would recommend Tracy without any hesitation!
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- Amber
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Tracy Norton is who you should run to for all your real estate needs! She is very detail oriented, and a wonderful person! She will make sure everything is followed through in detail and speak up to you as needed. What a great experience with her by our side. Thank you Tracy!
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- Sheila A Alvarez
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With the real estate market being based on commission, our biggest concern was finding a real estate agent that we can trust and can provide us with the most fair and reasonable guidance in selling our home and also purchasing a home. Tracy was great in explaining the process and very responsive to all our inquiries. If she didn't have an answer, she will find someone who has the answer. She really goes out of her way to make sure that any concerns we have are resolved before moving forward with the next step; even going as far as staying up talking past 9 p.m. explaining things. She was excellent at making sure that she knows exactly what we are looking for or wanting to do and then make recommendations based off of our own personal preferences while explaining why she isn't recommending other things. Tracy really conducts her business in such a way where she's acting in our best interest in helping us make decisions that will get us to our goals. We highly recommend Tracy as a realtor to anyone looking for a trustworthy and reasonable real estate agent.
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- Mao
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Tracy was patient with us as we looked for the perfect investment property. She was always available to show us properties or to answer questions along the way. Very happy with her as our agent and would be happy to refer her to others. Thanks Tracy!!
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- Samantha Frisina
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Tracy is an amazing realtor!! She goes above and beyond for her clients! She makes the impossible possible! I can't recommend her highly enough. She is knowledgeable about the entire area, the market, and can advise on the best deals. She walked me through the process professionally and I felt informed and supported every step of the way. You can't go wrong with Tracy!
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- Stacie Elizabeth Reimer
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**100% RECOMMEND** Tracy is the best!! We sold our house so quickly, she was so efficient and professional. Answering all our questions in a way that us (regular people) understood. She is a great communicator. An overall wonderful person! Thank you Tracy!!
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- Sheila Alvarez
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I was really impressed with Tracy Norton, she was very informative and had great communication with me. During the buying process we encountered some snags and hang-ups. Tracy worked very diligently to make sure we closed on time and the process went according to plan. We are all very grateful to have Tracy working with us to purchase our house.
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- Darren
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Tracy handled a very difficult seller/agent in the most professional manner. She was proactive with her communications and candid with all expectations during the sales process, which allowed us to clear many hurdles without any disappointments. We appreciate Tracy guiding us to a very happy close!
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- John Candiloro
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Agent was very helpful and pretty easy to get questions answered. I also liked that the agent I contacted, which was the listing agent would not represent both parties, she recommended another agent to represent us as the buyers. That says a lot for your business and it’s people.
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- Herbert Davis
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We have purchased multiple homes in several States through the years and can honestly say this has been our easiest home buying experience yet. As a family relocating from out of State, our process was a bit more complicated than most. We were made to feel instantly comfortable and "at home" from the first contact straight through closing on our new home and beyond.
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- J & G Bevensee
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I couldn't have asked for a better Realtor! We had to simultaneously close on two homes rather quickly and it was not without it's hiccups. I am a veteran and needed extra support with paper work, accommodations and even moving. From listing our home to closing on our new home, Tracy was professional, relentless, and an advocate for me. She carried us every step of the way with patience, and support, explained everything clearly and was a joy to work with! Thank you!
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- Vernall T House
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Tracy went above all expectations and did a great job for our family. Thanks again.
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- Jeff Tate
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Tracy is the best agent I’ve ever worked with, I can’t recommend her enough! My mom passed away suddenly and I needed to sell her house. I live out of state and was stressed about having to deal with the sale on top of everything else. Tracy went above and beyond scheduling and meeting with everyone I needed to sell it. She found a junk removal person for me, she set up and met with the termite inspector, she even made time to jump on a conference call with my attorney to make sure we were following court orders, something I didn’t even know I needed to do. She was professional and really knew what had to be done. In the end she sold the house quickly for top dollar and more importantly then the sale she kept me calm and made me feel at ease and comfortable during the whole process. I will forever be grateful to her!
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- Elizabeth Moreno
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Really great experience with Tracy. Very patient with all of our requests and handled business with class. We’d recommend her to anyone!
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- John Candiloro
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Tracy and her team of professionals made the process of selling smooth and painless!
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- Noel M Norton
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I am quite fortunate to have known Tracy for many years both personally and professionally. She is smart, friendly and a wee bit sassy! She is also my go to realtor when I have a question, want to see a house, or just need something explained, in easy to understand terms. She has assisted me on more than one occasion with ideas on how to sell my home for top dollar, has given me great suggestions to help me find the right neighborhood for my family at a great price. She is quick to respond to any request and if you give her a chance you will see that she will quickly become your friend and your go to realtor as well.
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- Meschele
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Last updated: September 11, 2026 11:56 AM UTC Property Information © 2026 
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